I design and build AI products end to end. I research the problem, shape the experience, and ship working software with AI as my collaborator, from The Usability Lab, an AI design-critique tool, to Smart Brand Stylist, an Adobe Express add-on backed by an Adobe Express Fund grant . I started out making handmade zines and cut-and-paste collage, long before design lived on a screen. The tools have changed, from scissors to Figma to Claude, but the job hasn't: understand people, make it clear, make it feel like something. I've collaborated with top agencies, fashion magazines, and consulting firms, and today I work in-house at Optimum. I specialize in making complex things easy to buy, set up, and use .